Our services
Our mission for being better
Better. By nature represents our ethos when it comes to sustainability. As a conscientious brand, we’re always striving for better – whether
that’s through regenerative product design or curating spaces that empower our customers to live more sustainably every day.
Operations
We’ve reduced the carbon footprint from our operations and owned transportation by 71% since 2016.
Through making the change to renewable energy throughout our showrooms and factories, and transitioning to electric vehicles within our internal fleet, we’re well on our way to hitting our emissions target by 2026.
of our UK mainland stores run on renewable energy
Since 2019, all of our UK mainland stores operate using green energy. Only our Isle of Wight and Guernsey stores are unable to do so, due to a lack of renewable energy providers on islands off the UK mainland.
We’ve reduced the carbon footprint of our factory by 76% since 2016.
By swapping to renewable energy, heating the factory via the incineration of waste timber and installing biomass boilers, we’ve been able to significantly reduce greenhouse gas emissions from our factory.
Of the timber waste from our supply chain is upcycled or repurposed.
We upcycle through various outlets such as, sawdust chippings which go off to be upcycled into animal bedding for the cattle industry. We upcycle supply offcuts of panels to a supplier who upcycles into blanket boxes or bed headboards. All our other wood waste is repurposed for various uses.
ISO Standards
We’re fully compliant with the ISO-recognised standards for energy management.
We manage all of our operations in accordance with the framework of The International Organization for Standardization (ISO) 14001: Environmental Management Standard, 50001: Energy management systems, & the 45001 health and safety management standard complying fully with all relevant legislation applicable to these internationally recognized standards.
Operations
Packaging & plastics
As part of our commitment to circular materials and flows, we’re prioritising removing single-use plastics in our products and packaging and promoting circularity throughout our product offering.
100%
Recycled car components are used to create our cabinet legs across our whole product range.
70%
Recycled content is used in the waste bins we use throughout our business.
100%
Recycled polypropylene is used in our Prevex plumbing kits.
100%
Of the virgin plastic in our knobs and handles has been replaced for more sustainable alternatives.
Our sustainability commitments
Innovations for a sustainable lifestyle
To design kitchen products that are conductive to a more sustainable life in the kitchen by promoting sustainable consumption through innovative solutions and partnerships.
Circular material flows
To promote sustainable resource utilisation through circular business models, renewable and reycled materials, by maintaining biodiversity and reducing waste, and facilitating future recyling through clean material flows.
Reduced climate impact
To use a scientific-based approach to reduce the climate impact of our own operations and in our value chain in line with the Paris Agreement, while working to enhance energy efficiency.
Promoting a sustainable culture
To deepen the expertise on sustainability issues in our operations so that each and every person, based on their function, can become a stronger contributor to our shared goals; to be active in the supply chain to contribute to the UN Sustainable Development Goals.
Our sustainability commitments
Innovations for a sustainable lifestyle
To design kitchen products that are conductive to a more sustainable life in the kitchen by promoting sustainable consumption through innovative solutions and partnerships.
Circular material flows
To promote sustainable resource utilisation through circular business models, renewable and reycled materials, by maintaining biodiversity and reducing waste, and facilitating future recyling through clean material flows.
Reduced climate impact
To use a scientific-based approach to reduce the climate impact of our own operations and in our value chain in line with the Paris Agreement, while working to enhance energy efficiency.
Promoting a sustainable culture
To deepen the expertise on sustainability issues in our operations so that each and every person, based on their function, can become a stronger contributor to our shared goals; to be active in the supply chain to contribute to the UN Sustainable Development Goals.
Products & materials
of our new kitchen products will be designed to enable you to live a more sustainable life in the kitchen by 2025.
of our new kitchen products will be designed to enable you to live a more sustainable life in the kitchen by 2025.
Since setting our targets, we’ve been working hard to improve our product offering through focusing on sustainable design, reducing the use of virgin plastics, and driving energy and water-saving solutions across our range of kitchen appliances.
We’re also prioritising products that are easier for customers to recycle, whether biodegradable, compostable or designed for extended lifecycle and disassembly. All as part of our transition towards a circular economy.
of our new kitchen products will be designed to enable you to live a more sustainable life in the kitchen by 2025.
of our new kitchen products will be designed to enable you to live a more sustainable life in the kitchen by 2025.
Since setting our targets, we’ve been working hard to improve our product offering through focusing on sustainable design, reducing the use of virgin plastics, and driving energy and water-saving solutions across our range of kitchen appliances.
We’re also prioritising products that are easier for customers to recycle, whether biodegradable, compostable or designed for extended lifecycle and disassembly. All as part of our transition towards a circular economy.
of the timber in our kitchen cabinets is FSC®-certified.
of the timber in our kitchen cabinets is FSC®-certified.
This means, the Forest Stewardship Council® (FSC®-C100100) track the entire journey of the wood all the way from the forest to your kitchen. Being FSC®-certified ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.
of the timber in our kitchen cabinets is FSC®-certified.
of the timber in our kitchen cabinets is FSC®-certified.
This means, the Forest Stewardship Council® (FSC®-C100100) track the entire journey of the wood all the way from the forest to your kitchen. Being FSC®-certified ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.
of our timber worktops are either FSC® or PEFC™ certified.
of our timber worktops are either FSC® or PEFC™ certified.
The Programme for the Endorsement of Forest Certification™ (PEFC™) have certified that all of our timber worktops are sourced with a PEFC chain of custody.
of our timber worktops are either FSC® or PEFC™ certified.
of our timber worktops are either FSC® or PEFC™ certified.
The Programme for the Endorsement of Forest Certification™ (PEFC™) have certified that all of our timber worktops are sourced with a PEFC chain of custody.
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Over 190 stores nationwide
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With 4.4 stars our happy customers agree our kitchens are ‘excellent’.
Which? Best Buy Kitchens
Our pre-built cabinet has been named a Which? Best Buy for the fifth year in a row.